Tag: communication

The 10 Most Mispronounced Terms in IT (And How to Say Them Right)

Max Jahn, June 29, 2025June 29, 2025

Ever wondered if it’s “LIE-nucks” or “LIN-ucks”? Or why your colleague insists NGINX is pronounced “engine-X”? From PostgreSQL to Kubernetes, developers routinely mispronounce common tech terms because we learn them through reading, not speaking. Here are the correct pronunciations for IT’s most butchered names—and the stories behind them.

Opinion

A woman in rugged adventure attire, wearing goggles and a red scarf, stands triumphantly on rocky terrain with a dramatic yellow and orange background.

Summit or Mirage? The Misrepresentation of Tech Progress Through the Mountain Metaphor

Max Jahn, May 31, 2023June 4, 2023

Mountain climbing is a popular metaphor for long and arduous business transformation projects, but it paints a false picture of technology’s constant change and evolution. The metaphor of climbing a mountain should be replaced with a more appropriate one that communicates the idea of continual progress and adaptation, rather than climbing a mountain.